Marketing and Sales
The current market for the company is all the major wiring harness manufacturers who are Tier 1 vendors for Auto majors in both two wheeler as well as four wheeler manufacturers like HERO HONDA, BAJAJ, SUZUKI, ROYAL ENFIELD, TVS MOTORS, HONDA MOTORS, MARUTI, GM, FORD, TOYOTA, VOLKSWAGON, NISSAN, HONDA, HYUNDAI, MAHINDRA, PIAGGIO, TATA, ASHOK LEYLAND, REVA etc. The Company currently enjoys a market share of 40% in 2wheeler segment and 20% in 4 wheeler segment of the domestic connector manufacturing business and is a preferred/strategic DOL status supplier for many of its customers. The company also has a large customer base in the country. We are also exporting our products to Malaysia. Besmak has established two warehouses – strategically located at Gurgaon and Pune close to the major customers being served. The warehouses hold stocks of parts based on their buying pattern and supplies are made on a daily basis. This ensures just – in – time delivery and zero line stoppage without stocks at customer end. Year 2009-10 the company has achieved a turnover of Rs.22.0 Crores ($5million), Y-0-Y increase of 53%.